Back in the day, there was a professional fireman named Red Adair. But Red was not just an ordinary fireman. He became famous for his knowledge and expertise in fighting oil well fires. Even more than that, he was known internationally as an innovator in a highly specialized and hazardous business: extinguishing and capping oil well blowouts. These blowouts were huge, expensive and happened both on land and offshore. These fires were challenging and required unique and far-reaching expertise.
As a lawyer, I modeled my mass tort marketing on Red’s pitch. We held ourselves out as only doing big complex cases. These cases are multi-faceted with constantly moving parts. Successfully handling them requires not only litigation savvy but media relations skills, precise risk assessment, and the ability to develop unique workflows to handle the litigation, often in multiple jurisdictions. Like Red, we touted ourselves as having abilities and the experience to handle these kinds of “fires” (and they often involved actually fires) that few others could match.
I thought about all this recently when I sat down with Mark Noel, Chief Information & Technology Officer of Redgrave Data. Like Red–and us–Redgrave touts itself as having unique abilities and experience. It markets its abilities and experience in solving unique and solve “impossible” complex data problems.
Redgrave employs sophisticated information retrieval. It uses sophisticated search, analytics, and machine learning tools in electronic discovery and investigations. Redgrave Data touts its ability to use and create technology solutions and appropriate workflows. It uses data visualization and expert analysis for legal teams involved in some of the most complex legal problems in large and complicated matters. But more than all that, it has the ability to come up with solutions to the myriad of difficult and unique problems large matters present.
An example
