SXSW and the Power of Storytelling in Persuasion

This post was originally published on this site

Here’s my post for Above the Law on lessons for litigators from SXSW panels on live theatre and marketing: start with the story and not with the technology, help you audicence experiance the story, don’t just tell them use data and AI to learn more about how to tailor arguments to individual decision makers, establish an emotional connection between your clients and witnesses with decision makers and make it personal