As Neota Logic Rolls Out Platform Upgrade, New CEO Targets Growth

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Artificial intelligence company Neota Logic today rolled out version 9.2 of its AI automation platform, introducing Dashboards, a data-management and visualization tool that customers can configure to create custom views and charts of data collections and usage, and Open Negotiation, an authoring tool for building contract negotiation into document automation workflows within Neota.

[See video of Dashboards and Open Negotiation.]

But perhaps the bigger news is the company’s aggressive plan to expand its scale, in part by expanding its customer base — which to date has been primarily law firms — within corporations and corporate legal departments and by extending into additional verticals.

Kim Massana

This is the plan laid out by Kim Massana, who joined Neota Logic as president and chief executive officer, Americas, in October, and with whom I spoke yesterday by telephone, along with Rebecca Tear, who joined the company in October as global marketing manager.

Massana came to Neota Logic from Thomson Reuters, where he had been global head of customer experience, not just for legal, but across the organization. Earlier, he had been CEO of Innovative Interfaces, a developer of ERP software for academic and public libraries, and, for nearly a decade before that, he had been at Thomson Reuters in various executive roles, most recently as president of the company’s Elite business.

He was attracted to join Neota Logic because of its strong reputation in the industry and its potential for growth, he told me yesterday. Although still a small company, it is well known and well respected, he said, and it has “an amazing client list.”

“We have been very much a knowledge-driven company,” Massana said. “Now we are going to put a more commercial emphasis on that so that we can scale the company.”

Neota Logic has done well in selling to