In a post here December, I wrote that the AI-based contract management company Evisort “might just be the hottest legal tech and AI company you’ve never heard of.” But since then, the company has been making a name for itself. In February, it raised $4.5 million seed funding. In May, it recruited a tech industry veteran as VP of engineering. And today, it is announcing its new director of business development.
Alexander Su, a lawyer who previously led a sales team and served as an account executive at e-discovery company Logikcull, has joined Evisort as its first director of business development. In this role, he and CEO Jerry Ting told me during an interview Friday, he will serve as an evangelist for Evisort and lead industry conversations about how AI can empower legal teams.
A graduate of Northwestern University Pritzker School of Law, where he was editor of the law review, Su started his career as an associate with Sullivan & Cromwell, working on e-discovery matters, and then moved to the plaintiffs’ firm Hagens Berman Sobol Shapiro. Seeing how that firm was able to do more with less by leveraging technology, Su became intrigued with the promise of technology and took a position with Logikcull.
At Logikcull, he held several roles related to sales, marketing and customer success, helping the company grow revenue from zero to more than $10 million in 19 months.
More recently, Su told me, he became more interested in the broader use of AI in the legal market and what he saw as its potential to empower lawyers. After reading about Evisort and its seed fundraising round, he reached out to CEO Ting. As the two continued to talk over several weeks, Ting invited Su to join the company.
“Alex will be building out a more robust
