Global consumer spending on overall media content and technology grew at a 4.4% rate in 2024 to $2.371 trillion, the third consecutive year of decelerating growth after a 4.5% increase in 2023, which followed the strongest growth in consumer media spend in a decade the prior year,…
Global Consumer Media & Tech Spend Grew 4% to $2.4T in '24, as Growth Slowed for 3rd Straight Year on Digital Media Penetration Reaching Saturation in Top 10 Markets
This post was originally published on this site