For many law firms, live chat is a critical link in converting prospective clients to actual clients. While few firms have the capacity to manage live chat themselves, there are a number of companies that provide this service for law firms.
Of course, that begs the question, How do you choose? What should a law firm look for in a live chat provider and how should a firm evaluate which company is right for its needs?
That is the topic tackled in the article, How to Choose the Best Live Chat Service Provider Software for Your Law Firm, by Cate Giordano, legal tech writer and founder of CML Digital Marketing.
She looks at such factors as integration options and pricing plans and discusses the features a firm should look for in a live chat service.
Her article is published on the LawNext Legal Technology Directory as part of the resources library, where we are building a free library of practical articles written to help legal professionals understand and evaluate legal technology.
If you are a legal tech expert or user who would like to pitch an article idea for our resources center, you may do so here.
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