LAS VEGAS, January 4, 2021 —LAWCLERK, the leading online marketplace for freelance lawyers, announced the rollout of a subscription based program to boost the working relationship between busy attorneys and a nationwide network of talented freelance lawyers.
I continue to be amazed by how many legal product and service providers don’t seem to grasp the need for simple, intuitive products and services. Products and services that address real pain points of their customers in the legal space. Those who supply consumer products and services get this. And let’s face it, there is a world of difference between how many in legal tech seem to think versus how those in consumer tech view the world.
Legal products and service providers too often create things that are complicated to use. Or “solutions” that don’t address pain points. Instead of providing the proverbial “easy” button, these providers preach training, training, training. They then bemoan the fact that lawyers, many of whom make their living by billing by the hour, don’t want to take the time to get the training. Training that will enable them to use the product or service and understand features that are often obtuse.
If you gotta have a user manual for a product or solution your probably already done for
Consumer product and service providers, on the other hand, say if you gotta have a user manual for a product or solution your probably already done for. This difference in approach was glaring at the recent CES (aka Consumer Electronics Show), which I commented on recently.
Innovative solutions don’t need to be obtuse; they need to address true pain points.
The truth is legal tech doesn’t have to be complicated. Innovative solutions don’t need to be obtuse;