Level 2 Legal Solutions, which calls itself a legal services company, today announced the formation of new Compliance and Privacy Practice Areas. These practice areas, according to Level 2 Legal, are specifically geared towards corporate counsel and law firm needs.
That in and of itself might not necesarily sound like big news, especially since Level 2 Legal has been in this space for a while. But what Level 2 Legal is doing is, in fact, a good lesson in disruption, innovation, and how to compete in today’s changing legal marketplace.
Level 2 Legal started about 11 years ago as an eDiscovery service provider. Along the way, it discovered that the knowledge it gained in ediscovery enabled it to develop expertise in other areas. Areas such as helping clients with compliance, privacy, and investigations. These service areas, says Level 2 Legal, have informally grown from 66% to 298% over the past three years. By formerly launching the Practice Areas, Level 2 Legal hopes to make its compliance and data analytics expertise more broadly available to clients. This offering is especially relevant today as new complex legal issues, such as those presented by CCPA and GDPR, are bedeviling corporate counsel.
Compliance requires not only determining where documents are but also engagement with individual custodians.
As I pointed out in a recent post, one of my former partners was fond of saying always try to become knowledgeable and get control of your client’s documents. It will make you indispensable. By that, he meant you would get such great insights into your client’s problems and business that you will be in a unique position to provide advice. Level2Legal knows this too.
Joey Seeber, CEO of Level 2 Legal, sees the new privacy and compliance tools will enable just that.
