Let’s not forget the reason to have a social media presence and network is to create opportuinites for real meetings. To form human relationships. Since 2013, Consultancy Good2bSocial has released an annual social media report card for law firms. The Report reveals law firms’ social media reach, engagement, and marketing performance. This year’s Report, released last week, gives DLA Piper top marks. Also getting high marks: White & Case, Norton Rose Fulbright, Baker McKenzie, and Orrick, Herrington & Sutcliffe. These firms all have comprehensive strategies for using LinkedIn, Twitter, Facebook and Instagram.
Also last week, I gave a presentation at the Fall Seminar put on by the Kentucky Defense Counsel. My topic: why and how lawyers should engage in social media and blogging. I have been thinking a lot lately about social media and its importance to lawyers. I thought I would share some of my perspectives. This post deals with why social media and blogging are essential for those in the legal industry. My next post will deal with how to use social media and the lessons I have learned along the way. My Story First: my story. Five years ago, I didn’t touch social media. I didn’t see the need, thought it to be of little to no business value. I was a real scoffer. At the time, I was trying to build my brand and get more business in the data breach and privacy areas. I wanted to let potential clients know about my expertise and
